Source from the Chiclibary
Unlike the fashion related reality shows, such as Project Runway, America’s Next Top Model and Fashion Star, or the short fashion runway reporting videos from fashion medias such as Vogue Runway, the talent agency WME/IMG recently launched a fashion digital network called M2M(Made to Measure) including TV, website and app, It is a totally fresh version to see fashion through video form. In addition to original films and digital series, viewers will have access to one-on-one interviews with fashion insiders, footage of designer runway shows and live reports from fashion weeks around the world.
WME/IMG, is a global leader in sports, events, media, fashion and talent management company, operating in more than 25 countries and headquartered in New York City. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages thousands of live events and branded entertainment experiences annually; and is the world’s largest independent producer and distributor of sports media. In 2014, IMG was acquired by WME, the world’s leading entertainment agency, to form WME | IMG. Fashion events including New York Fashion Week, Australian Fashion week and Berlin Fashion Week are hold by IMG. Supermodel including Gigi Hadid, Bella Hadid, Miranda kerr, Gisele bundchen and Kate Moss are represented by IMG. For WME/IMG, M2M represents the latest foray into content production. 'It’s a natural extension of our business,” the chief content officer of WME/IMG Mark Shapiro said.