Since tech is energizing the fashion world, the market in China has switched to multi-form design. Malianghang, a customized jewelry brand, based in Shanghai, China, is now combining tech and fashion to make products more unique. “Make your thoughts become things”. This is the idea behind Malianghang since it’s foundation in 2013. Malianghang is the first fashion accessory brand in Shanghai that uses 3D tech for its famous one minute DIY(Do it yourself) designs and production of jewelry. Customers can create their own unique pieces through the coding program called 360°WEBGL. The program allows people to type words and record voice messages on computers or smartphones in order to give clients the one and only design. This great know-how helped Malianghang to have more than 20 co-branding partners already, including Nike, Estee Lauder, Me and City, and Taobao.
Bill Hu is the founder and CEO of Malianghang. After Hu has graduated from the University of Nottingham in English with a degree in Product Design, he decided to go back to the country of his childhood, China, because he found out there was a huge space to grow in fashion marketing there. Yes! It’s tech. We are lucky to have him interviewed for Teshion World magazine about how he reached the success of Techfashion. Hu is one of the most easygoing bosses we have met. He said hello to us first, while we were waiting outside the Malianghang office because we arrived 30 minutes early. His smile and manners almost let us think he