As a chatting app on smartphones, WhatsApp has thousand millions of users in the market. For medias, this huge amount of clients could be a great way to promote themselves. Publishers like The Huffington Post and BBC News have already been using WhatsApp to send out breaking news alerts and tell long-form stories, Vogue, one of the most influential fashion magazines, believes it’s the first fashion magazine to join the chatting app. It has been testing fast fashion news like New York Fashion Week updates or who is going to be the new creative director of Dior. It will also tell its WhatsApp followers where will Raf Simons go next. But the greatest thing about the new collaboration is people can chat with Vogue about fashion on WhatsApp!
To know more about Vogue on WhatsApp please read more: http://digiday.com/publishers/british-vogue-tests-breaking-fashion-news-alerts-whatsapp/